Definition of corporate blogging from Wikipedia is published and used by an organization to reach its organizational goals. The advantage of blogs is that posts and comments are easy to reach and follow due to centralized hosting and generally structured conversation threads which enables readers to easily read recent posts without actually visiting the blog, which is very useful for low-volume blogs.
Many of us could be led to assume corporate blogging and business blogging were pretty much the same, which is NOT the case.
Corporate Blogging is merely a small portion of Business Blogging. Business Blogging encompasses a lot more: A person living off their blog falls into that area. Marketing agencies that publish ads on public web blogs just the same. So do media companies publishing ads supported blog networks. Business blogging is everything to do with the question:"How can we make money out of the blogging phenomenon?"
Corporate blogging:
- Provide product-supporting information to clients and prospect without a lot of sales messages.
- The blog does function as a brochure (talking about benefits and features of the products or service)
- Allow users of the product to post feedback
- Use links to take visitors to appropriate web pages on the company's site
For example: McDonald’s blog focuses on their corporate social responsibility. It presents the fast food chain's corporate social responsibility initiatives, from their employment practices, packaging and purchasing.
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