Amazon.com is the first online retailer of the Internet world. It was established in year 1999. Although there are quite a number of retailers try to imitate the way they run the business, however there are not as success as Amazon, and some of them even gone bankrupted.
One of the major factors that leads Amazon became so successful is their marketing technique and expertise in relation to the market trends and demands of its customers. It is booming throughout the world of e-business with its wide range of books related to a variety of subjects and topics, committing a major source of income as well as also succeeded in marinating brand names. Amazon.com is one of the first commerce businesses to establish an affiliate marketing program and nowadays the company gets about 40% of its sales from affiliates and third party sellers who list and sell goods on the websites. In addition, Amazon.com does not only leads to sale books but also offer a variety of electronic items as well as video, music, health and fitness, wireless cell phones, automobile, gifts, software, hardware, kitchen utensils and many more stuff. Moreover, the success of Amazon.com can be further explained by the nature of the electronic business. Running business online can make the company become more profitable and competitive by having lower operating costs.
Though the concept of electronic commerce is a new and still at its infant stage but it is growing faster and gaining more and more recognition. Amazon.com has gained benefits as well as economic profit with the recognition in e-commerce all over the world due to its strong organizational and effective team management strategies.
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